Atrium

Atrium makes data-driven sales management software that helps AE, SDR, and CSM managers use data to improve team performance.

Pete and I have deep experience building and managing sales teams. At our prior startup, we saw a challenge that all scaling sales organizations face: sales managers aren’t able to easily use data to measure, manage and improve rep performance - often missing opportunities to course-correct rep behavior ahead of future shortfalls. The good news is that the data they need to help ramp, coach and goal their reps is now available in the systems that their teams use on a day-to-day basis - email, calendar, phone, CRM, etc. Unfortunately, they can’t easily access and quickly digest all the data they need to get a complete picture of rep performance. That's why we built Atrium - a Data-Driven Sales Management platform that democratizes the data and insights that front-line sales managers need to make their teams more effective.