A Team That Lights the Way

Our team has spent their entire careers in and around B2B software. We are seed stage investors who have seen first-hand what works & what doesn't, and roll up our sleeves with our founders to accelerate the former and avoid the latter.

Bonfire Team Photo

Fewer Investments Better Support

At Bonfire, we intentionally invest in only 10 companies each year. This low-volume, high-conviction approach allows us to personally dedicate the time, attention, and resources needed to set each company up for success from day one. Expect us to be hands-on, but always founder led. That’s the Bonfire difference—genuine partnership, not just capital.

Unmatched
Domain Expertise

With nearly three decades of B2B software experience, our team has mastered the seed-stage playbook like no other. Bonfire’s team is composed of experts who have spent their careers in and around SaaS, giving us a singular focus and a deep understanding of the unique challenges founders face. This focus isn’t just part of what we do; it defines everything we do.

Partners for the Long Haul

While our relationship begins at Seed, we’re committed to being your partner far beyond that stage. We stay as hands-on as you need, from Seed to Series A and every stage after. Our long-term approach means whether your journey takes 7 years or 15, we’re dedicated to providing the strategic support and partnership you need from growth to exit.

Who We Work With

While we are B2B specific, we take an industry-agnostic approach, investing across a diverse range of sectors. 

We feel fortunate that so many amazing founders trust us to partner with them on their journey to build something iconic. These are the dreamers and the builders changing the way things get done for their customers.
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