Active
Next-Gen Loyalty, Next-Level Growth

Inveterate

Founders
Dylan Whitman
CEO

Location

Greenville, SC

Partnered

2023

Bonfire Lead

About
WHY WE INVESTED
Company description

The Inveterate platform delivers a tailored loyalty journey for each shopper cohort, transforming customer behavior and driving higher lifetime value (LTV).

Why solve this problem?

Current loyalty programs fail to change customer behavior; they simply reward purchases that would have happened regardless. There's no meaningful incentive driving true brand loyalty. The Inveterate platform changes this by shifting the focus from rewarding routine purchases to motivating customers to spend more, more frequently. It provides value on every transaction, directly boosting lifetime value and contribution margin.

In the News
Article
Powering Customer Loyalty with Memberships: Why We Invested in Inveterate
Jennifer Richard
August 27, 2024
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