Upp.

Upp. is a category-defining business that's disrupting how retailers market and sell their products online. Upp.AI automates PPC advertising decisions using AI and ML to achieve better results around the clock, lifting marketing teams from the detail, and providing the data they need to reach their business goals.

The eCommerce industry is booming, driven by substantial PPC investment, yet retailers and brands struggle to make a profit in this fiercely competitive and ever-changing market.  Advertising teams struggle to harness the full potential of their data, leading to unnecessary ad spend and wasted opportunity.  Upp. has essentially created a straightforward fix for this complex and widespread issue. Through the use of AI and ML, the platform manages thousands of products effortlessly, automating campaign decisions 24/7, whilst providing retailers with insights to further improve their digital marketing performance.