Transforming the Tire Buying Experience
Have you ever found yourself stuck at a tire shop, unsure if they have the right tires in stock, waiting hours for something that should take minutes? This frustration is all too common, and it's not just inconvenient—it's a sign of a deeper problem in the tire industry. Despite the fact that 66% of U.S. tire sales come from independent dealers, these shops are often overwhelmed by outdated systems and fragmented supply chains. Enter TireTutor, a company that’s tackling this problem head-on, transforming the tire buying and servicing experience for consumers and retailers alike.
We're excited to share that we've led TireTutor’s $4.5M Seed round alongside Daher Capital and Contour Ventures, who led the previous round and co-invested with us in Pendo.
A Comprehensive Solution for Tire Shops
TireTutor is not just another e-commerce platform—it's a full-fledged operating system for independent tire and repair shops. TireTutor is the only solution that integrates the entire supply chain—from manufacturers to distributors to retail shops—into one seamless platform. This means tire shops always know where their inventory is and how long it will take to get to them. With 80,000 independent tire shops in the U.S., many of which aren't software experts, having a single system that manages everything is crucial. Given that two-thirds of U.S. tire sales happen through these independent dealers, TireTutor’s comprehensive solution is truly invaluable.
Unlike other solutions that only address parts of the problem, TireTutor’s platform covers both front-end marketing and back-end operations, providing a seamless experience for both the shops and their customers.
Seizing a $2.3 Billion Market in U.S. Automotive Service
The U.S. Automotive Service Market is revving up, expected to jump from $188 billion in 2024 to over $250 billion by 2029. Independent tire and repair shops are a big part of this, and TireTutor is poised to capture a large share. With a $2.3 billion market up for grabs, the initial focus is on a $692 million segment, with plans to expand further into general repair shops and franchise dealerships.
A Founder’s Deep-Rooted Connection to the Tire Industry
Jason’s connection to the tire business runs deep—his father, who emigrated from Jamaica, made a name for himself in the auto sales industry, so growing up, Jason was surrounded by cars, tires, and rims. In fact, if you’ve ever seen the movie One Love, you might remember the Mercedes that Bob Marley was driving. That very car was sold to Marley by Jason’s dad in the seventies.
Jason started out working in tire shops during college, and after graduating, he ran a couple of Bridgestone tire shops to really understand the business from the ground up. His hands-on experience as an owner and franchise operator gave him unique insights into the challenges that tire shops face. He then went on to join CarGurus, one of the first major e-commerce platforms in the automotive space, where he played a pivotal role in driving marketing and sales. His success there led him to MIT Sloan, where he convinced the admissions team to let him in with a bold idea: to create the first fully integrated software solution for tire retail and e-commerce.
Rapid Adoption & What's Next
TireTutor has already attracted significant attention from both tire shops and wholesalers. The platform is currently being used by over 200 retailers and wholesalers today. With this new round of funding, TireTutor plans to accelerate the development of their platform, including inventory management, technician scheduling, and universal customer profiles. The company is also finalizing deals with major tire manufacturers and wholesalers, which will further strengthen their position in the market.
As TireTutor continues to grow, they are actively hiring across various roles, and they welcome interested candidates to join their mission of transforming the tire industry.
