Around the Bonfire

Discover the latest updates from the companies we invest in, news from the Bonfire team, and the same fuel we use with our Bonfire founders to speed up their knowledge, avoid mistakes, and achieve their goals.
Below, you'll find updates from our companies, as well as of the same fuel we use with our Bonfire founders to speed up their knowledge, avoid mistakes, and achieve their goals.

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Bonfire News
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Sep 14, 2020
Investing in the Future of Bonfire & the B2B Start-Up Ecosystem
Articles We Enjoy
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Sep 8, 2020
Movement Marketing for Startups - David Sacks
Startup Fuel
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Sep 8, 2020
Marketing & Messaging
How Founders Should Think About Marketing
Articles We Enjoy
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Sep 1, 2020
Diagnosing if Sales and Marketing are Aligned - Redpoint
Bonfire News
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Aug 27, 2020
The Journey Continues - Announcing Bonfire II
Bonfire News
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Aug 13, 2020
Cube
Why We Invested in Cube: Spreadsheets are Finance's Best Friend
Startup Fuel
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Jul 30, 2020
Growth & Revenue
A Guide to Building your First Customer Success Organization
Bonfire News
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Jun 22, 2020
Optimize Health
Why We Invested in Optimize Health
Bonfire News
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Oct 1, 2019
Spekit
Why We Invested in Spekit
Bonfire News
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Aug 30, 2019
Aforza
Why We Invested in Aforza
Startup Fuel
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May 25, 2019
Marketing & Messaging
Ensuring Your Business Value is Relevant
Startup Fuel
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Apr 28, 2019
Growth & Revenue
If I Had Duck Feet: Why You Must Pick One Identity in Your Early Days
Startup Fuel
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Mar 19, 2019
Growth & Revenue
Building Your First Sales Capacity & Pipeline Requirement Plan
Startup Fuel
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Feb 28, 2019
Growth & Revenue
A Guide for Setting up Your Own Sales Comp Plans
Startup Fuel
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Feb 24, 2019
Growth & Revenue
The 10 Golden Rules of SAAS Sales Compensation
Startup Fuel
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Jan 28, 2019
Growth & Revenue
A Guide to Sales Process & Forecasting Mastery for Non Self Serve Startups
Startup Fuel
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Finance & Metrics
Openviews 2021 Financial & Operating Benchmarks Report
Startup Fuel
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Growth & Revenue
Extending the Value Chain at a Vertical SAAS Company
Startup Fuel
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People & Leadership
Building Startups in a Bear Market
Startup Fuel
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Marketing & Messaging
Marketing Vision While Selling Product: The 3+1 Repositioning
Startup Fuel
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Marketing & Messaging
The Sales / Marketing Expense Ratio
Startup Fuel
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People & Leadership
23 Tactical Company Building Lesson Learned from Stripe & Notion
Startup Fuel
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People & Leadership
What Makes a Great Founder
Startup Fuel
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People & Leadership
How to Coach Rather than Fix
Startup Fuel
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Growth & Revenue
Building out Self Serve the Right Way
Startup Fuel
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Marketing & Messaging
Finding Language / Market Fit
Startup Fuel
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Product & Development
Pricing & Packaging for SAAS Companies