Prado

Prado is a customizable ecommerce platform for local food-as-a-service companies (e.g. meal prep) to market, sell, fulfill, and ship their perishable products.

I was originally motivated to enter the food & beverage space by the loss of my father to diabetes. Growing up in a food desert I saw firsthand how bad access is to fresh, healthy, affordable food. By chance, I landed in Austin, Texas as an operator at Snap Kitchen. We were making fresh, healthy meals available to people for $10 or less. As the CEO at the time, I would read every customer email. The stories I would hear from families; where a mother, father, daughter, son had combatted or reversed obesity, diabetes and heart disease changed my life. As a technologist, it was clear that technology was key to our ability to impact lives at scale, but a single food & beverage business couldn’t take on the challenge (and cost) of building what was necessary on their own dime. Prado was born out of my unique story and perspective that this was a problem worthy of solving.